Following the change of name from the Hydra Project to Samvera, the Steering Group commissioned a set of logo designs for the community. Of those submitted, the tree, in autumn colors, was the clear favorite. This logo went into use mid-2017. The Samvera logo is a registered trade mark in the USA and is the subject of trademark applications in Canada, the UK and the EU.
Following a number of successful trademark applications, "TM" was added to the basic Samvera logo. The Samvera logo is a registered trade mark in the USA and is the subject of trademark applications in Canada, the UK and the EU.
Samvera circulated a "Season's Greetings" card for the first time in December 2020. It features the Samvera tree festooned with decorative lights and incorporates in the winter scene the logos for Samvera's major software items.