Following the change of name from the Hydra Project to Samvera, the Steering Group commissioned a set of logo designs for the community. Of those submitted, the tree, in autumn colors, was the clear favorite. This logo went into use mid-2017. The Samvera logo is a registered trade mark in the USA and is the subject of trademark applications in Canada, the UK and the EU.
The team that founded the Hydra Project met several times in the fall of 2008 at the University of Virginia. At their meeting in December of that year the name 'Hydra' was coined. Later that same day, a hydra toy was spotted, and subsequently purchased, in a local shop - this became part of the first design used on the project's documents and presentations.
Following a number of successful trademark applications, "TM" was added to the basic Samvera logo. The Samvera logo is a registered trade mark in the USA and is the subject of trademark applications in Canada, the UK and the EU.
Samvera circulated a "Season's Greetings" card for the first time in December 2020. It features the Samvera tree festooned with decorative lights and incorporates in the winter scene the logos for Samvera's major software items.